Pratyush Goel · Entrepreneur · Investor · Author

I build businesses.capital.systems.wealth.businesses.
That outlast me.

Running a family enterprise founded in 1988. Building AI for Indian businesses. Author of The 21 Codes of Wealth and a weekly column on money.

1988Family enterprise
5Ventures
#11Best Seller
CWM®Wealth Manager
Pratyush Goel
The philosophy

Income is what you earn. Capital is what you keep. Wealth is what keeps working when you stop.

Pratyush Goel
Pratyush GoelChartered Wealth Manager (CWM® USA)
The journey

Built one decade at a time.

From a trading house in Muzaffarnagar to AI for Indian businesses.

1988

Mittal Trading Company

The family enterprise begins, supplying chemicals and minerals to Indian industry.

2016

Scozey

First technology venture, today focused on SEO, AI search and the web.

2026

The 21 Codes of Wealth

The book is published and reaches #11 in Public Finance on Amazon.in.

2026

Atulya Intelligence

AI, automation and business intelligence, home of AiHisab.

Next

The next chapter

New ventures combining capital, systems and intelligence.

The 21 Codes of Wealth by Pratyush Goel
The book

Wealth isn’t luck. It’s a system.

“Wealth isn’t about how much you earn. It’s about how steady you feel when life tests you.”

#11Best Seller · Public Finance4.6★on Amazon.in21codes · 7 parts
Watch

The idea behind the 21 Codes, in 57 seconds.

Most people are taught how to earn money. Few are taught how to build a system around it. Here is why that matters.

Pratyush Goel · The 21 Codes of Wealth

Why lasting wealth needs a system

57 seconds
The portfolio

Five ventures. One philosophy.

Hover a name to see what each business does.

From the column

Thinking, published every Saturday.

Wealth, investing, family business and applied AI, written in plain language for Indian readers.

What leaders say
“Simple, real, and actionable. This book transforms financial confusion into clarity and gives readers the confidence to take control of their money.”
Sonam SrivastavaFounder & CEO, Wright Research & Capital Pvt. Ltd.
“A disciplined framework for building wealth without the noise. This systems-first approach turns good intentions into repeatable results.”
Sagar LeleExecutive Director, Paterson Securities Pvt. Ltd.
“Practical before technical, this book speaks to real financial behaviour, not theory.”
Dr. Deepak JainDirector, AAFM® India
Let’s talk

Let’s build something that lasts.

Start with the book. Continue with the conversation.

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